Song: My Love
Artist: Justin Timberlake (ft. T.I. & Timbaland)
Director: Paul Hunter
Year: 2006

Acclaimed music video director Paul Hunter directed this chart topping Justin Timberlake song, and while normally cookie cutter pop songs produce cookie cutter videos, I think this video has some merit. Either that, or I am a total sucker for black and white with wide screen.

Notably, the video features great dancing, and unlimited use of the wide shot, but it also has class. If that wasn’t obvious from the black and white, then it should be obvious from the white leather couches and outfits. Lastly there is terrific post production, not only is the editing spot on with the timing, but it also features a neat trick that took me totally by surprise, on the wide shots of the dancing, the shot will cut back and forth to the black background, while everything else in the shot stays the same. Similarly, there are other cuts where Justin will stay the same and the background dancers will be cut in and out. A very cool trick.

Then there is the CGI. I liked it from the start, while having violins and motorbikes float towards the camera might seem a bit cheesy, I think they pull it off very nicely. In this case, black and white saves the day again.

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